At this present moment in time India contains 17.5% of the world’s population(source: Wikipedia) and is expected to surpass China in this respect by 2025. Investors should perhaps take into account that while China’s economic boom is manifest, India’s market offers the benefit of less problems over a language barrier, nor does it have its political restraints. Let us review some numbers:
India’s colleges and universities turn out more or less 3.1 million graduates each year, who are all computer literate.
Some data from Medianama.com (for March 2011):
- Media and Entertainment: 26% Research online
- Technology Products: 72% Research online
- Travel: 40% Research online
- Queries for Internet banking have gone up 200 times in the last 18 months
It is estimated that more than 300 million people in India will be hooked on to mobile internet by the year 2015.
Currently there is one computer for every 25 Indians, availability of PCs per head has doubled in just four years. – from cmrindia.com
While these figures do not compare well to China’s overall growth, they are certainly not to be sniffed at!
Some trends of “The Three L’s” that are universally important to all peoples everywhere, namely: Love(and friendship), Laughter and Lazing about in the sun:
In India, Orkut is the social network of choice. Study reveals an immensely engaged and untapped emerging market that is ready for the taking. While social media campaigns concentrate on the US and Europe, it is actually the countries outside of these target markets where they are most likely to be met with open arms.(from thenextweb.com)
India will see the fastest growth in social networking this year (51.7%) – from therealtimereport.com
Read up on Indian humor on www.indianetzone.com/ and www.comedyindia.info/
This is just to show that comedy in India is very much alive and kicking!
Foreign Exchange earnings from tourism in India for 2010: US$ 14.19 Billion with an annual growth rate of 24.6% – from IndiaStat.com
Conclusion: Anyone who wants to get as broad an English-speaking audience as possible would do well not to forget this largely untapped market! The numbers are staggering and continually growing, which should say enough in and of itself.
After Google, Bing and the other major search engines India has a long list of its own, which are specific to the country. When one inputs “India search engines” in Google one gets 339000000 results, but a lot of these do not let you submit your url, if you do not have a site that specifically concerns India. However, a good researcher could find ways to get noticed. It-india.com offers some free submissions to name but one! Now it is up to the respective webmasters whether to decide to go for it or not…